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THMG has developed a proprietary system, ATOMsm (Automated Triggered Opportunity Marketing), that automates the marketing process to support your company's CRM strategy.
You will no longer spend countless hours developing "one-off," hand-made direct marketing programs. Instead, ATOM allows you to spend your time on high value activities of managing your business, creating offers and maximizing return-on-investment. |
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ATOM installations are successful
because they focus on the hallmarks of good marketing. Working in
an automated fashion, offers are directed to the best prospects at
the optimal time. The result is a relatively large number of smaller
direct marketing offers (vs. a small number of mass direct marketing
programs). The proof is seen in increased response and conversion
rates, incremental profit and increased return-on-investment for marketing
expenditures.
ATOM installations are also customized to fit your needs. ATOM can be designed as simple as one trigger focused on one event communicated through one channel or with the complexity to handle hundreds of triggers enabling sophisticated cross sell, optimization and retention programs. |
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